Mobile Phones Become Essential Tool...
for Holiday Shopping

The mobile phone is quickly becoming Santa’s biggest helper. Powerful software applications for devices like the Apple iPhone are making it easy for bargain-hunting consumers to see if another retailer is offering a better deal on a big-screen HDTV or pair of shoes and to use it to haggle at the cash register.
Retailers Go Nuts for Social Media in Holiday Marketing
More Than Half Turn to Facebook, Twitter. But Is It Working for Them?

Retailers are embracing social media like never before this holiday season. More than half are including it in their marketing strategies, up drastically from only 4% in 2007, according to a new survey out from BDO Seidman. Of those who reported plans to use social media, 76% are focusing on Facebook, 50% on Twitter, 14% on MySpace and 14% on YouTube.
Conversion: 10 Advanced Techniques to...
Turn Shoppers Into Buyers

If you are like most online retailers, roughly 97 out of every 100 visitors leave your site without buying anything. You can spend a lot of money on marketing, but those dollars will be wasted if you can’t convert visitors to buyers. There are countless articles that address ways to improve on-site conversion and usability.
Consumers shake off jitters, return to spending
Shoppers fill up their carts - online.

Maybe there's hope for consumer spending after all. Projections of brisk online sales through Christmas and a more upbeat retail sales report for November from the U.S. Department of Commerce has some retail analysts and store owners hopeful that shoppers are emerging from their cocoons with cash in hand.
Innovation: New Products Are Never Enough
Your real problem may lie not in your company's technical creativity but...

he business model behind it. In the quest to come up with the next great product, many businesses ignore a possibly even greater source of differentiation--the next great business model.
Helping The "Real Moms" is Key To Marketing Success.
Moms are not what they used to be.

They aren’t like those old-fashioned mothers portrayed on TV, where they had all the time in the world to stay at home and take care of the family. Nowadays, women want to have families, but they also want careers, social lives, hobbies, and more.