Marketing During A Recession: Economic Slowdowns Are Opportunities People are scared. Recessions (OK, economic slow-downs) are scary things. Maybe that's why I have noticed a recent theme emerge from some prominent bloggers - a lot of smart people are discussing risk and stability, and they are discussing the role of failure from a business POV.
Online Spending Predicted To Grow In 2009, Despite Ad Spending Recession. Online will be the one bright spot in what will otherwise be the worst advertising recession since 2001, two of the industry's leading forecasters predicted in new reports released early this morning. While online ad spending growth will have its slowest year of growth yet since it climbed out of the last ad recession, it will still grow at rates that would seem healthy for the other major media.
Target Shakes Up Season With iPhone Application Gift Globe App Provides 'Utilitainment' The retailer has launched an iPhone application that suggests gift ideas that can be bought instantly on its Web site. By shaking their iPhones, users set off a flurry of digital snow in the Target Gift Globe that settles to reveal a product.
Despite Downturn, Consumers Want Home Entertainment Buyers even willing to pay more for good service amid recession. A new study from Amdocs indicates that consumers won't pare back spending on home connectivity and entertainment, including Internet, cable and satellite.
Digital TV Switch Creates Opportunity There's an old saying that suggests that whenever a window closes... a door opens.Based on current economic realities, I think it's safe to conclude that our industry is more than ready for that door to swing open and swing our way.The good news is that I believe I hear opportunity knocking. In this case, I think it will officially manifest itself in February, when U.S. television...
December Case Study: Regional Drugstore Chain Situation: One of the country's leading regional drugstore chains was looking to significantly improve their ability to connect with their key customer groups. Increasing competition from national chains and discount stores had resulted in an erosion of prescription volume.