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| Cyber Monday becomes a natural holiday sale. Retailers are using the phrase to drum up online sales |
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Americans love an excuse to shop and retailers love an excuse for a sale. Throw in a catchy moniker and a dose of media frenzy and you have the makings of a marketing phenomenon: national online shopping day. Cyber Monday was born in 2005 when a retail trade group coined the term to describe the surge in online shopping... |
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| NBC first to use TiVo's TV Viewership Data. NBC Universal has become the first major TV broadcaster to strike... |
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a deal with TiVo Inc. for the right to use TiVo's TV viewership research and interactive advertising products. The agreement, announced today, reflects rising demand in the TV industry for detailed audience viewing information. TiVo, a provider of digital video recorders, about a year ago started offering advertisers second-by-second ratings... |
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| Many Marketers aren't using taglines any more. Not long ago, every ad had a tagline... |
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that stuck with the consumer after the message was delivered. But that former rule may no longer be the norm. Consider: Christmas is coming and that must mean it's time to go jewelry shopping because, after all, "every kiss begins with Kay." Many looking to buy a consumer electronics product will consider Sony because it's "Like. no. other." |
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| Revol Wireless and Mobile Posse team up to launch new mobile advertising solution. |
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Following the success of their joint consumer trial in spring 2007, Revol Wireless and Mobile Posse are launching a full-scale commercial rollout of Mobile Posse's permission-based mobile advertising and content solution. This partnership, branded as Revol Perks, will bring content, offers and advertisements to Revol mobile devices. |
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