10 Things Corporations Can Learn from Pro Wrestling
Recently, writing about the death of the incomparable Capt. Lou Albano,

journalist Phil Reisman with The Journal News wrote: "Somebody once said that to understand America, you have to understand pro wrestling." If you're looking for the quote, it's inexplicably now removed from his story. Maybe his editor didn't agree with that...
What Customers Want for The Holidays
As the nation once again surges into the critical winter holiday season,

many small business owners are thinking about how their strategies will be different during continued recovery. This fall, experts have finally started to see a marked difference in profit outlooks, particularly for retail stores. Many large industry players such as Target, Kohl’s and J.C. Penney Co. have boosted their projections when events like...
5 Marketing Megatrends You Can't Ignore
Finding the elephants in the room

What's a megatrend, you ask? It's something big. I'm talking really big. Think of a giant unstoppable tsunami of change transforming society as we know it. Think global warming scale -- then apply it to mass human behavior. Think glaciers carving the grand canyon of consumer sentiment.
Relevant Marketing with Mobile Alerts
Reaching consumers who are ready to buy.

Americans take their mobile phones everywhere—many even sleep with their cellphone. That makes the mobile device an ideal way for marketers to reach interested consumers with well-timed alerts. A survey conducted by Harris Interactive for 1020 Placecast found that...
Facebook Becoming Big Friend of Small Businesses
Firms are building fan bases on the social networking website and...

using it to connect with customers. Reporting from San Francisco - Charles Nelson, president of Sprinkles Cupcakes, the Beverly Hills baker to the stars, doesn't have a Facebook profile. Nelson, who works seven days a week, has no time for chatting online with Facebook friends. But Nelson is logged on to Facebook all the time.
Yaffe Creates emotional Evening...
for The Capuchin Soup Kitchen

It’s hard to get a crowd of over 1200 people to tap into a deep emotional connection, or even to pay attention, for that matter. It’s harder still to get them to get out their checkbooks during tough economical times in Detroit. But, The Yaffe Group helped the Capuchin Soup Kitchen do just that at their...