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		A word from Fred We need to give back to our communities.
		Everyone at the Yaffe Group believes strongly in volunteering our time for charitable causes. Our Creative Group recently completed a calendar for the Cystic Fibrosis Foundation. Read the story, follow the link and help this very worthwhile organization. Do you know a charity looking for creative help? Ask them to call Mike Morawski @ 248-262-9652.
		Would you like a plasma TV with that Big Mac? McMakeover complete with plasma televisions
		In an effort to attract the young adult crowd, McDonald's is giving all of its 13,000 quickservice restaurants a McMakeover complete with plasma televisions and Internet access. The restaurant redesign is part of a three-year-old campaign to upgrade the chain's image...
		Corporate image cake has all the right ingredients A company's culture is reflected in everything it does.
		Not only should a company's values be consistent with its business plan, but also with its communications. "There has to be total alignment on the inside," says Brad Deutser, president of Yaffe|Deutser LLP. "You cannot convey an image if the employees and the shareholders don't adhere to the company's values..."
		P&G Pumps Up Print Ad Spending, Trims TV Digital May be Hot, but Giant Finds Mags, Papers and Direct Work Harder
		As the world's biggest marketer hunts for the next media revolution, it's rediscovering the oldest medium of all. Procter & Gamble Chairman-CEO A.G. Lafley last week told analysts that P&G is "reallocating investments from parts of the communication plan that aren't working as hard for us to parts ... that are."
		Yaffe designs Portraits of Cystic Fibrosis calendar ...we've always looked for ways to give back to the community.
		As an ad agency, we've always looked for ways to give back to the community. So, when Laura Bonnell mentioned to Fred and Kathy Yaffe that she was looking for help putting together the 2007-08 calendar to benefit Cystic Fibrosis research, we jumped at the chance.
		Monsters Roam Grand Home Furnishings ...known as the monsters under the bed...
		Lumpy and Squeaky, collectively known as the monsters under the bed, turned mattress spokesmen, er... spokesmonsters for Grand, have come to life. What started out as an animated campaign with the two monsters living under your bed telling you that you need a new mattress has taken on a life...
		Better ROI From YouTube Video Than Super Bowl Spot Dove's Viral Hit 'Evolution' is a Real Beauty
		With not a penny of paid media and in less than a month, "Dove Evolution," a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows "Ellen" and "The View" as well as on "Entertainment Tonight." It's also brought the biggest-ever...