In Scary Economy, Halloween Ads Focus On Frugality Capitalizing on Consumer Anxiety, One Halloween Deal at a Time. To help peddle products for Halloween, Madison Avenue has found something scarier than ghosts, ghouls or goblins: the economy. Typically, marketers trying to sell Halloween candy, costumes, movies or merchandise festoon their advertisements with images of bats, skeletons, monsters and other creatures.
Don't Ignore This Goldmine For Organic Growth The Incumbent's Advantage. The Idea: Many big-company CEOs assume it's hard to grow profits organically, so they seek out new markets or acquisitions to drive growth. And they ignore a goldmine of growth potential that's right under their noses and invisible to rivals: knowledge of their customers. How to exploit this resource?
Social Media - All Grown Up & Marketable MySpace, Facebook and the rest of the social media world tends to... conjure up visions of teens, tweens and hipsters exchanging nonsense and silliness after school and late at night. Right? Well, maybe once upon a time. But just earlier this week WIReD, a web intelligence division of J.D. Powers was in our office showing us some very sophisticated methodologies using social media and blogs to do all kinds of consumer research.
Big Chains Finding Success... in micro-niche marketing at local level. Returning military? Polish speakers? No niche is too small for local stores to identify and target. Best Buy (BBY) store No. 952 is in Baytown, Tex., set amid the cul-de-sac subdivisions and big-box strip malls of Houston's metropolitan sprawl. In Best Buy's nomenclature, Baytown is a "Middle America" location, tailoring its pitch to value-conscious family folks.
Yaffe Details New Digital Marketing... Opportunity For Retailers. Mike Morawski, Chief Development Officer of The Yaffe Group, spoke at High Point Furniture Market on Thursday October 23, 2008. He talked about a powerful new digital marketing opportunity that most retailers aren't leveraging called ELITE Speak. ELITE Speak is an acronym for Enterprise Level Integrated Transactional E-communications.
October Case Study: Pediatric Health Care Solutions Situation: A large pediatric health care system in the Dallas/ Ft. Worth Metroplex had spent the previous ten years building and operationalizing an integrated health care delivery system. The business, comprised of six companies including a medical center, physician network, home health company, health plan and foundation, was ready to look to the future.