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| Marketers Explore New Virtual Worlds Marketers have figured out they need to get their own lives. |
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A year ago, online virtual world Second Life was being hailed as the next big digital-marketing phenomenon. But it has begun to lose some of its luster. Put off by high costs and uncertain returns, marketers who had rushed to establish a presence in the three-dimensional online computer game are beginning to look elsewhere. |
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| Trends Tracked With Each Click Of The Mouse We are what we click. |
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In an age where everything from friendships to financial planning has moved online, the pulse of pop culture, the ups and downs of the housing market, and even the subjects of fifth-grade homework assignments can all be measured by tallying search terms and mouse clicks. |
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| Mobile Targeting: Still A Work In Progress Mobile advertising so far this year has succeeded. |
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Though it still has its naysayers, mobile advertising so far this year has succeeded both in radically expanding its scalability and, as the recent acquisition of Third Screen Media by Time Warner AOL shows, galvanizing the serious interest of the biggest players in the online space. |
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| Consumers Conservative On Holiday Shopping Though shoppers still plan to spend more... |
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on the holidays this year than last, consumers say their spending will be a bit restrained this holiday season. According to NRF's 2007 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, U.S. consumers plan to spend an average of $816.69 on holiday-related shopping. |
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