Survey: Political ads motivate, don't change minds A survey conducted by the Political Communication Lab at...
		Stanford University in association with Washingtonpost.com found that on average, Americans can be moved to the polls by advertising, but that their preference for a given candidate is usually formed well in advance of election-season ads.
		Broadcast TV riding high for fall season New shows, big audiences and higher rates
		New shows are drawing big audiences, ad rates are high, and the buzz is back -- at least for now -- for network television. While the myriad challenges that have been nibbling away at their audiences still exist, the networks are enjoying strong ratings both for established shows and a handful of potential new hits.
		Study: U.S. Internet ad revenue skyrockets by 37% ...reached an all-time high of nearly $8 billion...
		Web advertising revenue in the first six months of 2006 reached an all-time high of nearly $8 billion, a 37% hike over the same period in 2005, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers. The study also found that search ads increased 40% during the first half of the year, and classifieds increased by 20%..
		Commentary: TiVo users won't skip good ads How TIVo can be a marketer's best friend
		Perhaps it's time for creatives to make slow-motion spots that will only make sense as when fast-forwarded by a DVR user, suggests Ken Krimstein, creative director for Seiter & Miller Advertising in New York City. Or else, maybe it's time for agencies...
		Rocky third quarter for newspaper publishers A Report From Editor & Publisher
		Newspapers from coast to coast are reporting declines in ad revenue for August and September, leading analysts to predict a difficult third quarter for the industry.
		Breast Cancer Awareness Strategy Increases Sales Pink-labeled cans a hit with Kroger customers
		NEW YORK (AdAge.com) -- By turning its iconic red-and-white soup cans pink for Breast Cancer Awareness Month, Campbell Soup Co. has doubled sales of its top varieties to its biggest grocery customer
		Apple becomes a celebrity in its own right How iTunes helped Bob Dylan's popularity
		Certain brands, like Apple, are so popular among consumers that celebrities now have more to gain from being associated with the brands than vice-versa. In a recent case, Bob Dylan's appearance in a TV ad for Apple's iTunes and iPod increased his popularity among the younger demographic and helped propel his album "Modern Times" to No. 1...