Email Messaging That Works
Here are 6 tips for you to improve your email open rates,

click-throughs and create motivation for your call to action. These are tips on how to improve the copywriting, layout and functionality of your promotional email messaging to get more of the results you want to acheive.
Tips To Gear Up For The Holiday Season
I'm a merchant at heart. I love merchandise.

It probably goes back to over 20 years ago when I was an assistant buyer for May Company department stores. Part of our responsibility was to work out in the stores during sale periods in November and December. It gave me a chance to get customers reactions to merchandise on the spot. Talk about instant feedback.
In Depressed Radio Ad Market,
Clear Channel Innovates with Integrated Approach

Terrestrial radio hasn't exactly been synonymous with innovation, but industry behemoth Clear Channel could be changing that. When it comes to advertiser offerings, the national radio station network is dedicating significant resources to branching out its integrated media department.
Put Video Testimonials on Your Websites Now!
It’s easy and you can do it yourself.

In an earlier post, I told you how easy it is to get a Flip camcorder to record and upload video. Study after study shows that web video helps you and your site. It triggers more search. It adds engagement. It causes your potential customers to stay on your site longer.
Discover Your Leadership Blind Spots
3 Mistakes You Can’t Afford To Make

Too often, leaders demonstrate behavior that sabotages their success and undermines both their team and their organization. To succeed as a manager, you need to learn how to recognize your blind spots and overcome them.
Could Social Media Games Revive Local Businesses?
This summer a San Francisco cafe called the Marsh began advertising to...

passersby that Foursquare "mayors" of its establishment could get drinks on the house. Few customers know what that means. But as a promotional effort, the strategy has worked -- primarily because the strategy itself is interesting, which makes for a good local news story, which generates publicity and traffic.