Outrageous Marketing Stunts Draw Customers  Advertisers taking it to the streets in move to... market directly to people, some campaigns risk infuriating the public. Marketers increasingly are taking their promotions off the living room TV and putting them into everyday life - even if they risk infuriating or frightening the public. Boston has had alarm-raising boxes from the Cartoon Network, a Dr Pepper treasure hunt that could have caused destructive...
It's Time for Brands to Embrace Text Messaging It can provide a direct route to the urban market. I want this post to inspire you about the power of text messaging as a way to reach your urban audience.  I have the fortunate position of sitting on the Leadership Council of the Cellular Telephone Industry of America. This past week in San Francisco the semi-annual CTIA conference took place, with the main theme focused on Wireless IT & Entertainment. Unfortunately, I was unable to attend for the first time in three years.
How SciFi Used Twitter... to connect deeper with consumers. Social networking is quickly evolving as a powerful marketing tool for brand managers, though the math is still fuzzy when it comes to metrics, monetization and explaining to the chief financial officer why you have a social network like Twitter in the first place. SciFi Channel saw past some of these challenges and activated a Twitter site in July...
Majority of Consumers Using More Coupons Bad news for trees, good news for business. A new study finds that 72% of consumers are using more coupons than they did six months ago. Three-quarters of those respondents claimed the economy made them do it. The study, conducted online by Prospectiv, Wakefield. Mass. earlier this month, polled 1,386 consumers. The vast majority (81%) said use coupons for grocery items.
Snyder's Drug Store Hires The Yaffe Group Snyder's Drug Store, with 32 stores in the... Minneapolis/St. Paul area, has hired The Yaffe Group to develop a marketing and advertising plan for 2009. Snyder's is rated the number one drug store chain in the Twin Cities by a leading national consumer magazine, but in recent years has faced stiff competition in a crowded market.
September Case Study: Solutions for higher education provider. One of the nation's largest community college systems was looking  to address numerous challenges, including a diverse, slow-growing  student base with retention issues, as well as impending bond and  annexation elections. The college wanted to align and integrate its  strategies and communications in order to achieve desired recruiting,  community engagement, and fundraising outcomes. Here are the strategies  and their outcomes.