Women hitting stride at 50
Marketers need to rethink traditional target market age bias.

Marti Barletta has hit the big Five-Oh, but she refuses to act her age. Barletta knows better. A Winnetka-based marketing consultant and author who studies women as consumers, she insists that turning 50 isn't the scary, depressing experience you've read about. In fact, if you're a woman over 50, Barletta has a message for you: The party's just getting started.
Warner Shifts Web Course, Shouldering Video Costs
In the race to become a major supplier of...

original video programming to the Web, Warner Brothers has decided to reverse its direction. The studio, part of Time Warner, plans today to introduce 24 Web productions in a range of formats including minimovies, games and episodic television shows.
Cable Takes A Ratings Hit
Rate decreases likely to follow.

It will suffer under Nielsen's new system. When advertisers demanded earlier this year that television networks charge for ads based not on how many viewers watch a given show but on how many watch the commercials, no one resisted the change more than the cable guys. It's not hard to see why. Because of some demographic quirks--including younger viewers prone to channel-surfing during the commercials--the cable companies knew they'd get hammered in the ratings.
Unlikely Ad Team: Neiman Marcus & YouTube
Neiman Marcus, the sophisticated, high-end retailer is going...

to the web to advertise for the brand 100th anniversary. The gift to itself? Well, possibly a whole new customer base. Today, the fashion icon will be using the popular site YouTube as a platform to promote the company's 100th celebration. The pairing is somewhat unexpected, but the executives at Neiman believe that the brand has a place among the videos of celebrity mishaps and water-skiing squirrels.
Oranges hit the mark for Forgotten Harvest
PSA created by Yaffe a "dream come true" for charity


Behind an unknown grocery store a stock boy turned pitcher reaches into a crate and pulls out an orange. He looks left, then right, winds up and... SPLAT!!! The orange smashes into a target crudely drawn onto the open lid of a dumpster. As the pulpy mess slides down into the garbage, he reaches for another and another and another. It's a terrible waste of good food. And that's the point.