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		VW Rabbit hops on Playboy Bunny Bandwagon …Playboy said no one messes with that rabbit.
		As part of its campaign for the Volkswagen Rabbit, Crispin Porter + Bogusky created an ad for the back cover of Playboy Magazine that features the magazine's typeface in backwards type, along with three Playboy models, also in posterior view, one of whom is tattooed with the VW Rabbit icon. CPB creative director Rob Strasberg told Adweek, "The original idea..."
		Political Ad Spending Could Hit $1.6 Billion This Year Cable and Internet Still Remain Minor Sideshows to Broadcast TV
		Despite all the media chatter about Howard Dean's digital legacy and the rise of blogs and websites as the new powers of political marketing, local and national broadcast television will continue to receive the overwhelming bulk of all ad spending during the upcoming primaries and presidential race, according...
		Adding direct marketing tool lifts sales 39% Event outperforms previous year.
		A targeted Labor Day mailer designed for Grand Home Furnishings increased sales from customers contacted with mail and voice marketing a whopping 39%. Using the Yaffe PeopleLink predictive model, along with both mediums, advertising sales costs were reduced to an astounding 2.36% of sales. For more information email Mike Morawski.
		The Latest Discoveries About Male Shoppers A Report From the 'Ad Age' and 'Maxim' Man Conference
		NEW YORK (AdAge.com) -- New survey results released at the 'Advertising Age' and 'Maxim' 'Man Conference' indicate that 58% of men polled spend more money than they make each month and that more men view shopping as a pleasurable leisure time activity -- an attitude previously much more associated with females.
		Starbucks Sued Over Pulled Offer When an offer can be too good.
		A New York paralegal sued the Seattle-based coffee chain Friday, accusing it of deceptive advertising. Last month, Starbucks e-mailed a coupon for a free iced beverage to some employees and encouraged them to forward it to friends and family.
		Women bored by sexy advertising Prefer Models with a more wholesome look
		While magazines geared toward women audiences are chock full of images of scantily clad female models, a study out of the University of Florida in Gainesville shows that college-age women registered a lack of interest in ads featuring seductively posed models. Instead, young women stated a preference for models with a more wholesome look.