The Anatomy of an Advercast Video
A cat counts mice to go to sleep.

Runway models in Paris represent furniture pieces in Roanoke. A pepper bursts into flames. Paintbrushes on fishhooks create an American flag. Water bubbles burst to release everything from beach umbrellas to bedrooms. These are just a few things you can view in Advercast videos created by The Yaffe Group for their clients.
Status Lifestyles
Here's something trend watchers...

CMOs and other business professionals should be able to agree on: in the end, when dealing with (and selling to) people, everything always comes back to status. In a traditional consumer society, he or she who consumes the most, the best, the coolest, the most expensive, the scarcest, or the most popular goods, will typically also 'gain' the most status.
More TV Stations Dialing Up Mobile Apps
Local tv stations are saying goodbye to the couch potato.

By adopting new mobile technologies, they're aiming their local brands at the road warrior with new offerings designed to make the TV medium interactive, portable and personal. Despite the hype surrounding the availability of national TV shows on mobile devices, local TV stations may in fact have an edge in the mobile space.
Endless Puns With Your Inner Cat in Mind
In contrast to the fog...

which according to Carl Sandburg comes in on little cat feet, an unconventional campaign for a familiar pet food is arriving on every part of the cat -- including the meow. That clue ought to give away the sponsor of the campaign, which is under way online and will reach the real world in a couple of weeks.
Wal-Mart using Facebook to win back-to-school sales
Forget exchanging letters, phone calls or e-mails.


This year, Wal-Mart Stores Inc. wants students heading to college to log on to Facebook to design their dorm room with their roommate. The world's largest retailer on Wednesday is launching the "Roommate Style Match" group on Facebook, a social networking site that has millions of college-age users, in the hopes of grabbing a larger chunk of back-to-school shopping dollars.