Email Open Rates Increase for Marketing Messages Open rates for marketing emails were up in the first quarter of 2009... marking the third consecutive quarter of growth, according to ClickZ, citing numbers from Epsilon. Open rates hit 22.1 percent in the early part of 2009, an 11 percent increase from the same period last year. Emails that had the highest open rates were those related to financial services (31.4 percent).
Contests and Giveaways Move To Fast Terrain of Twitter Companies see gains in traffic and sales. On July 1, Moonfruit was a below-the-radar Web-site building company with 400 followers on Twitter. Just a few days later, the London-based company had acquired 47,000 followers on the micro-blogging site, traffic to its home page had increased by 1,300% and the word "moonfruit" was popping up all over the Internet.
Digital Shift Impacts TV Viewership TV viewership slightly hurt by digital switch The analog-to-digital conversion did result in a decline of TV viewership, according to Nielsen, but the decrease didn't last for long. Viewing levels are essentially back where they were before the changeover happened, Nielsen said yesterday in a blog posted by Media Client Services North America president Sara Erichson.
Do You Know What Your Brand's Personality Is? Your brand has a public persona... whether you know it or not. Its personality can be one you carefully crafted or it can be something that just grew organically without any nurturing. It may be something different to each of your constituencies or a solid persona for all to see. But your company or brand definitely has one.
She Who Must Be Obeyed (In The Store) Recession brings out the Alpha Female shopper There are approximately 55 million women aged 24-54 in the United States, and marketers would like to make friends with every one. According to marketing consultants like Boston Consulting Group's Michael Silverstein and Ketchum's Kelley Skoloda, women in the U.S. make more than 80% of a household's purchasing decisions.
Direct Mail Only Events Can Still Draw Big Crowds What if you sent out 15,000 invitations for a party... expecting only a small fraction to show up and nearly 7,000 people showed up? That's exactly what happened to Grand Home Furnishings. Nearly 7000 people showed up for the private preview Grand Opening sale at their new store in Waynesboro Virginia.  Yaffe Direct developed the strategy, creative and deployment for the event.