Do It Yourself Online Reputation Management Toolkit Listening to real time conversations for opportunities, leads, and reputation management is now a standard marketing item on the to-do list. While there are services such as Radian6, Trackur and Jive Software (Filtrbox) that provide this kind of tracking for a...
The 10 Commandments of Content Marketing Defining a new era It's only a matter of time before some marketing pundit boldly declares this to be the Era of the Boldly Declared Era. Our attempts to make sense of the rapid changes in consumer media consumption have spawned such era-defining labels as "Web 2.0," "Emerging Media," "Generation Facebook," "The Death of Print," and...
How Health Info Seekers Harness the Web Consumers find empowerment online Healthcare consumers go online for an increasing variety of healthcare information and services, including looking for doctors, researching medicines, sharing personal health details and tracking health conditions for themselves and their loved ones.
If video is king of the new media world, do podcasts still matter? You see the figures all the time; more and more of our online time is spent watching video. YouTube is the number two search engine.78.5% of people online have watched video. On and on it goes. If you listened to all the video blather, you'd think the audio podcasts is dead. But is it?
7 Business Lessons from a Lemonade Stand I spent last week in a tiny seaside village on the coast of Maine. I could probably sit for months on end at the beach, parked at the edge of the water, open book in my lap. But kids can get a little antsy. So after a few days of the beach, my tween-age daughter and her friend made a pitcher of lemonade and set up a stand. What I thought would occupy them for an afternoon turned out to deliver more than that.
Stores Push Summertime 'Christmas' Sales Retailers are pumping still more energy this year into trying to... get shoppers to loosen their purse strings early for Christmas with sparkly ornaments, holiday music and special prices. In July. Target Corp. is entering the game for the first time, with a one-day online sale starting Friday on 500 items from clothing to Blu-ray disc players that's modeled after sales typically held Thanksgiving weekend.