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| Who needs the Kwik-E-Mart? 7-Eleven does |
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DALLAS - Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art. |
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| Internet 2nd Most Essential Medium, But #1 in Coolness The internet has passed radio... |
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to become Americans' second "most essential" medium and swapped places with TV as the "most cool and exciting medium" since the subjects were last studied five years ago, reported Edison Media Research. |
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| Soft Marketing:Four retailers share their ideas for connecting with customers without resorting to the hard sell. |
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Marketing events and activities that focus on education or enjoyment in a relaxed atmosphere not only lead to sales but also build lasting relationships with customers. The four retailers discussed below have created soft marketing programs that break down barriers between jewelers and customers, raise community awareness of their businesses, and build long-term relationships. Variations of these ideas may work for you. |
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| Text-Friendly Hopefuls Vie For Hearts And Thumbs |
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If Sen. Barack Obama is your guy, dial 62262 -- which spells "Obama" -- on your cellphone and text "Go." For supporters of Sen. Hillary Rodham Clinton, punch in 77007 and text "Join." Text "Today" to 30644 if you're a fan of former senator John Edwards. |
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