12 Rules For Leading Your Company Through A Crisis. Leadership Guidelines In January 2009, founder and chairman of India’s Satyam Computer Services—the “largest publically traded company you’ve never heard of”—Ramalinga Raju confesses to massive accounting fraud and resigns. In a five-page letter to the board, he described the problem saying, “It was like riding a tiger, not knowing how to get off without being eaten.”
5 Ways To Turn Company Slide Decks Into... Marketing Weapons. Every marketer creates company presentations on a regular basis, but do you see slides as a chance to boost branding, drive customer engagement, and increase sales? More likely, you think creating presentations is a chore. Yet when done right, slide decks can be the ultimate weapon in your marketing arsenal.
Report: What Women Want From the Web. Women have enormous purchase power – 85%... of all brand purchases are made by women. As the CHO – Chief Household Officer – American women make 92% of vacation purchases, 93% of food purchases and control $7 billion in annual spending. As the primary shoppers, women are a key audience for advertisers.
5 Incredibly Useful Research Tools... Your Competitors Don’t Know About. Optimizing web content for the keywords and phrases that your prospects actually use to search is standard operating procedure for anyone wanting to draw search traffic. Every SEO expert will start with this kind of research as the foundation. The problem is that competition of these phrases can be fierce and keeping up with...
How To Create A Corporate Culture Of Innovation. To be innovative, you need to support innovation, to bleed innovation, and to base your company around innovation. If you don’t create that culture, you’re dead in the water. To be honest, I haven’t seen a lot of innovation lately and it’s frustrating. Google copying Bing copying Ask.com isn’t innovative. Putting pictures on your search results isn’t new, it’s not game changing, it doesn’t make...
What's Your Narrative? Don't Let Your Brand Be Bland. You hear a lot these days about how brands need to shift... from just broadcasting sales messages to telling stories. This is especially true when you move into the digital environment or social media world. But, it's also true for traditional media messaging, too. Your brand, like any fictional novel, is going to be much more interesting if you make its story more compelling.