What Is This Recession Here To Teach You? The reports of diving revenues and continued economic downturn... its Web site, e-mail is currently a key factor in expanding its digital efforts to reach people throughout the nation, increase page views and help monetize shrinking print ad dollars by selling ads within e-mail. While other newspapers across the country see dwindling subscriptions and ad dollars diminish, the daily broadsheet...
Newspapers Use Email To Engage Customers For The Washington Times, which has been busy overhauling... As search gets cut, retention-focused retailers find value in channel's cost-effectiveness and trackability. It's likely the least sexy tool in your marketing arsenal, but it could be the one that delivers real results. E-mail has emerged as a recession darling, as retailers look to proven programs that are cost-effective and results-oriented.
Ad Overkill May Not Be a Bad Thing During Tough Times Banks and retailers should be careful when... cutting back on ad spending during the recession. It might make their customers think less of them. Data from Ad-ology Research shows that one way consumers gauge a company's health is by how often the company advertises. Nearly one-half of the Internet users surveyed said that if they noticed a drop-off in ads from a bank, they believed...
A Widget Guide For Online Retailers Widgets offer consumers the ability to access... focused or personalized information from a web site without having to access the site. A widget, for example, can reside on a computer or iPhone desktop or be part of a social network or blog page. Merchants pioneering the use of widgets in Internet retailing are focusing on desktop widgets...
Making Shopping Social: Retailers see the potential... for new business by linking to popular social-networking sites Retailersroutinely post customers' product reviews online, hoping that favorable comments will boost sales. But there's a more powerful influence on shoppers that retailers have yet to harness: the advice of friends. Many retail sites have email-a-friend features, which make it easy to ask friends what they think...
7 Fresh Ideas... to Improve Your Business Here are 7 ideas for little or no additional marketing money that can improve your business - especially if you are a retailer of high ticket items like furniture, appliances, cars, electronics and more. If you missed The Yaffe Group webinar by the same name or you attended but would like to have comprehensive notes on what was discussed, all you have to do is download and print this detailed white paper.