First Advercast for RoomPlace hits big!
Huge success sending out an Advercast promotion.

Chicago, IL. The RoomPlace at Harlem Furniture is the latest client of the Yaffe Group to have huge success sending out an Advercast promotion. Advercasting, developed by Yaffe Direct, is an email campaign using a unique video component and direct links to products available for purchase.
Unusual campaign for Scion targets unusual men
Toyota ad execs are confining the relaunch campaign...

for the Scion xB to "odd" marketing placements, as opposed to using television or mainstream publications. The goal is to court a very specific demographic of male urban trend-setters.
A New Meaning to the Term Fashion Plate
Models Don Produce Down the Runway for a Wish-Bone Salad Dressing Event...

Lettuce-trimmed ball gowns, walnut necklaces and fruity bikinis? Yes, you read that right. Salad dressing giant Wish-Bone hosted its second-annual summer salad fashion show in Grand Central's Vanderbilt Hall.
Wal-Mart, P&G See Sales Through a Prism
MIAMI -- Wal-Mart and Procter & Gamble today announced the rollout of...

a major effort to measure the effectiveness of in-store marketing. “This is an initiative we think will forever change retail marketing,” said Wal-Mart CMO Stephan Quinn during a session at the Consumer 360 conference in West Hollywood, Fla.
Media to move to Web, Gates says
Microsoft thinks the advertising business model for traditional media...


— venues where advertisers still channel most of their spending — will fall apart faster in the coming five years. Meanwhile, it's positioning itself as a prime location for the kind of interactive, targeted advertising that is defining the Web and other digital media.