7 Tricks Email Can Steal From Social Media The best of both worlds; Trick 1 Integrating social media into email is relatively new, but the tactic has been widely adopted as a way to increase email's reach, keep customers engaged, and acquire new subscribers. But there's more you can do beyond simply adding links to your social media profiles or sending an email asking your subscribers to follow you on Twitter.
SMS: The gateway to mobile advertising The theory that SMS usage would decline with... the advent of more sophisticated messaging technologies associated with smartphones has become popular over the last few years. But this simple, robust technology refuses to lie down, continuing to drive revenues for operators and spurring innovative ways for advertisers to reach their targeted audiences.
Can your company survive... today's economic environment without an OS!M? Every company that has achieved huge success had a moment in their development when they stepped off the "me too" cliff and plunged headlong into the abyss alone. To truly differentiate your business and carve out a niche for yourself, you need get off the well-trodden path and blaze a trail of your own. And that's a scary thing.
What Does Google TV Mean for Advertisers? Does Interactive Platform Make TV Content More Interesting? oogle opened up an entirely new store of inventory for advertisers today with Google TV, an interactive platform that collapses the wall between TV and internet in the living room. The service, created with hardware partners Sony, Logitech and Intel, will launch this fall on TVs, set-top boxes and Blu-ray players.
Study: Social, digital media have... strong influence on retail traffic. A new report by Jones Lang LaSalle indicated that social and digital media is essential to the new retail environment. In the global real estate services firm's report, “Get Connected -- How to Harness the Power of Digital Media,” social media has changed how consumers behave, communicate, gather information, socialize and...
Are We Post-Digital Yet? The best brand creativity transcends the screen and lives in meat space. Nicholas Negroponte declared the digital revolution over in 1998. The ad industry didn't get the memo. It was too busy completely reworking its basic creative, technological, philosophical and procedural assumptions to survive a revolution that, in brand world, was very much in bloody progress. With great effort, the industry made a mighty shift.