For Mothers Day, which do you think Mom would have enjoyed more... a day-spa gift certificate that expires at the end of June, or an otherwise identical gift certificate that expires a year from now? The answer is obvious. Longer is better, of course. Mom will have a higher chance of making it to the spa if she has a whole year to find a convenient time. Perfectly logical--and probably wrong.
How Email Became a... direct-marketing rock star in recession As search gets cut, retention-focused retailers find value in channel's cost-effectiveness and trackability. It's likely the least sexy tool in your marketing arsenal, but it could be the one that delivers real results. E-mail has emerged as a recession darling, as retailers look to proven programs that are cost-effective and results-oriented.
How To Get Your Corporate Culture... in tune with your market When Intel's CEO announced that "every idea and technical solution should be focused on meeting customers' needs from the outset," he was proposing a radical shift from an organization focused on microprocessor design to a company whose culture would prioritize understanding and meeting specific customer needs (Edwards, 2005). As more firms make the effort to become customer-focused...
Retailers Turn To Twitter, Facebook to build brand loyalty Could a $10 coupon code buy your friendship? It's a proposition worth considering as more retailers dangle exclusive discounts and perks on social networking sites such as Facebook and Twitter, where people stay connected by posting frequent updates about what they're doing. You can also get the first word on special promotions, help resolving customer service disputes, or even friendly checkups on how you're doing.
Marketers Use Ads To Remind Customers... of their longevity Old is the new young in advertising, as big-name marketers use their longevity to give their brands an aura of stability amid economic turmoil. Post Shredded Wheat on Sunday joins the diverse brands wearing their wrinkles on their sleeves. A new ad for Shredded Wheat, which was created in 1892, says the product put the "no" in innovation.
Yaffe Direct EVP Michael Morin... to speak on BlogTalkRadio On Tuesday, May 19th, at 2 p.m. Michael Morin will be the featured guest on Chuck Smith's BlogTalkRadio.com talk show. Michael is Executive Vice-President, Director of Yaffe Direct and a partner in The Yaffe Group, a multi-disciplinary Marketing, Research and Branding firm with locations in Michigan, Texas and Arizona.