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| Marketers Chase Government Rebate Checks 14 Businesses design deals hoping to snag some promoted spending |
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Economic-stimulus checks will begin hitting consumer mailboxes this week, and businesses large and small are champing at the bit. Across the country, businesses such as restaurants, hotels, supermarkets and motorcycle dealerships are bombarding shoppers with enticing deals in an effort to grab a piece of the action. |
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| People Buy Brands Like They Make Friends A friend would never do that! |
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Riders, spouses, kids and other Harley-Davidson enthusiasts poured into the York Factory Open House several years ago. The fairgrounds and expo center buzzed with the sounds of talking, laughter and revving motorcycle engines. Familiar faces and strangers were gathered, along with Harley-Davidson itself. |
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| How To Make Meetings Matter They're a crucial part of the business process... |
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but if your meetings are planned on autopilot, you're probably not sending the right message. Perry Klebahn has run a lot of companywide meetings since he took over as CEO of ailing bag company Timbuk2 in January, 2007. It's been a period of change, of difficult decisions, of executive departures, and he wanted to keep the 70 employees of the San Francisco company informed and engaged. |
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| "Breakthrough" Study Shows Digital Media Effectiveness Each additional channel increases consumer engagment |
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For the past couple of years, media companies have been pitching the idea that digital platform extensions to their on-air TV shows are the game changers that can keep viewers engaged with the medium and advertisers. But they haven't had the data to back it up. That could be about to change for one network. |
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