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| New Targeting Technologies to Boost TV Advertising Interactive applications that enhance TV... |
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with the power of online advertising - addressability, search, and return path data - are sill some of the Holy Grails of Madison Avenue, but they were all on display Wednesday on the 36th floor of Carat's Midtown New York offices, where several important news developments about enhanced television developments were made public... |
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| Brand Progression in a Recession A recession can weed out weaker brands of lower quality and... |
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therefore make category leaders even stronger. At the same time, value-based brands can increase brand strength because they present the consumer with a familiar name at a reasonable price. Also, during a sluggish economy trusted store brands can appeal to budgeting consumers who previously purchased a more expensive brand name product. |
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| Politics are Alive and Online With the Under 30 Crowd Senator Barack Obama's videotaped response to... |
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President Bush's final State of the Union address -- almost five minutes of Mr. Obama's talking directly to the camera -- elicited little attention from newspaper and television reporters in January. But on the medium it was made for, the Internet, the video caught fire. |
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| YouTube to Offer Users 'Insight' Publishers are able to analyze the viewing patterns or individual videos |
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Google has introduced a new, free tool to YouTube that will provide those who post video clips on the mega-popular site--whether they are semiprofessionals or media conglomerates--with deeper insights into when, where and how often their video clips are viewed. |
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