What Will Stimulate Spending? Advertising. In the big push to boost the economy the government left out... a key ingredient. he government's stimulus plan won't work as planned if we don't get consumers spending again. But in the nearly $800 billion package, there is one thing missing that would surely help accomplish this: advertising. To get people spending again, and the economy moving, the government needs to provide help for businesses...
Social Media Catches March Madness The "Madness" known as the NCAA Basketball tournament... is upon us again. And while the game match-ups between high and low seeds usually result in outstanding down-to-the buzzer play, the pairing of social media and NCAA basketball's tournament fanbase may be the best match-up of all. A cruise around the Web reveals a number of folks already talking about March Madness-related social media craze.
Retailers Use Color To Influence Moods, direct traffic and stimulate purchasing. The one major psychological influence that all retailers can -- and do -- make use of is color. Color can be everything to a successful store, if the palettes work well across the whole shop and complement other elements such as product displays and lighting.
Large Ticket Items Are Selling Well Online I remember back in the early 00s hearing car dealers say... "Well, you can't buy a car online so I don't know why you'd advertise online." I asked if you could buy a car on TV, and so went the lead balloon. Now, one year from moving into yet another decade and the I'm hearing the exact same thing, this time from other large ticket retailers. There are two core issues here.
First Data Reveals Consumers' Assessments of Retail Rewards Programs Successful consumer-focused loyalty programs must be relevant to the customer and provide meaningful rewards. In 2008, First Data conducted a consumer study focused on rewards programs to learn more about loyalty program membership, preferences and how the industry can better meet consumer expectations.
Why Now Is Not a Good Time... to Slash Your Market Research Budget Let me try to make the case for why it's in your best interests to preserve, or even increase, budgets for market research during these trying times. First, what are marketers doing with their market research budgets in this inhospitable economic climate? It is not a pretty picture.