 |
 |
 |
 |
 |
 |
 |
 |
 |
|
| Report: Gen Y Will Spend Us Into Recovery Don't look to Baby Boomers to lead the way in consumer spending... |
|
in the months ahead. A new report from PricewaterhouseCoopers LLP and Retail Forward, owned by Kantar Retail, says that this recovery -- unlike those in last few decades -- will be shaped by the values of tech-loving Gen Y, and to a lesser degree, affluent members of Gen X. |
|
 |
 |
|
| Users Who Click On Targeted Ads... Are More Apt To Buy. |
|
Behavioral targeting may keep advertisers front and center with their target audiences. It may also keep some publishers in business. The practice, which involves tracking consumers' Web surfing and shopping habits so marketers can deliver ads to audiences most interested in them... |
|
 |
 |
|
| Email’s Video Renaissance Homebase Abroad e-mails Italian vacation dreams in video form. |
|
Sipping Chianti and dreaming of a vacation while tapping away on the computer at home, the wistful may seek images of that idyllic Italian wine region. Seconds later, the heart warms at finding Ca di Pesa , a vacation villa in Chianti, Tuscany. |
|
 |
 |
|
| 10 Things Marketers Can Learn From... The NCAA Tournament. |
|
The 2010 NCAA basketball tournament has barely started, but already there are some lessons marketers can learn from the tournament and the teams in it. Here's 10 tournament-related winning strategies to keep the marketing for your business on track... |
|
|
|
 |
|
| Your Business Is Irrelevant And IT Wants To Help How to manage your brand’s relevance. |
|
Franchisee Columnist Todd Michaud has spent the last 16 years trying to fight IT issues, with the last six years focused on franchisee IT issues. He is currently responsible for IT at Focus Brands (Cinnabon, Carvel, Schlotzsky’s and Moe’s Southwestern Grill). About 98 percent of all retailers are irrelevant. |
|
 |
 |
|
| Home Furnishings Grow Sturdier... as Americans Get Bigger. |
|
Designers find that today's consumers go for sofas, chairs and tables that won't bend or break under their weight. It can be a bit delicate to ask a furniture shopper: "Oh, sir, um, maybe, ah, you'd like to see something a bit, hmmm, sturdier?" |
|
 |
|
|
|
|
|
|
|
|
 |
|
|
|
|
|