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| Leap Day Is Special... and Marketers Know It |
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According to folklore, leap year day is the choice moment for women who have no interest in waiting for the guy to pop the question. And now businesses and nonprofit organizations are using the day -- Feb. 29, this Friday -- as the occasion to make special proposals and pitches of their own. |
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| NBC Ends New Fall Lineup Tradition It soon may be time to retire the phrase "fall television season." |
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NBC Universal took a big step toward undoing one of the television industry's oldest traditions by announcing Tuesday that it would move to a year-round schedule of staggered program introductions. The move is intended to appeal to advertisers, who crave fresh content to keep viewers tuned in. |
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| All Newspapers Gone By 2015... TV news to follow |
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"Stop the Presses" once was a cry to stop everything in order change the front-page story with late breaking news. But it now signals that the end is near for newspapers as we know them, and for that matter, for TV news, too. This is according to Esther Thorson, Acting Dean, Missouri School of Journalism and Professor of Strategic Communications. |
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| Recession Marketing: Avoid the Fear Factor While a recession hasn't been officially declared, signs point to one. |
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Robyn Sachs, president of marketing communications firm RMR & Associates, weathered recessions in 1990-91, then again in 2001. She's prepared to tough out the latest economic downturn. "Each dollar spent in marketing communications online, in print, whatever, will speak louder, go further. You have more negotiating power... |
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