The Powerful Potential of Permission-based Email The majority of customers who receive e-mail... from a company have a more positive image of that company. According to "Beyond the Click: The Indirect Value of Email," from Epsilon and ROI Research, 57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them--and...
How Consumers are Shopping Differently Today The American shopper is dazed and confused. What do I really want, versus what do I really need? Sure, I can afford the plasma television now, but should I save that $2,000, in case I get laid off tomorrow? Can I really tell my snobby friends that I now shop at -- egads -- Walmart? To gauge the mindset of the American consumer, and the state of shopping during this recession...
Social Media Will Change Your Business BusinessWeek's advice: Catch Up or Catch You Later When we published "Blogs Will Change Your Business" in May, 2005, Twittering was an activity dominated by small birds. Truth is, we didn't see MySpace coming. Facebook was still an Ivy League sensation. Despite the onrush of technology, however, thousands of visitors are...
How to Make Innovation Pay in a Down Market Recessions bring cuts in the size of the labour force... in capital expenditures, in advertising budgets, in travel, even in the loss of coffee and donuts from our meetings. Sadly, investments in research and development and innovation, the seed-corns of our future, are not insulated from these realities either.
Creating the Right Retail Environment Lessons learned from Apple and Best Buy Now that Microsoft has decided to open up its own retail stores, they need some help from all of us in building a great retail experience. Remember, this isn't Microsoft's first time. Microsoft used to have a store at San Francisco's Metreon but that was a good example of what to do wrong.
Going Green is a Grand Fit for Roanoke Retailer During a client meeting last summer, we got into a discussion... about green marketing and cause marketing. Grand Home Furnishings, based in Roanoke, VA, has always given to causes that they cared about and they also felt they should do what they can to be a "green" company - one that cares about the environment and does what it can to conserve our natural resources.