Reinventing Retail E-commerce impacts the brick-and-mortar store experience. It's hard to believe that 15 years have passed since Amazon launched as an online bookstore. Back then, e-commerce was largely modeled on the brick-and-mortar experience, but now the reverse is beginning to happen.
Digital Coupon Growth Outpaces Inserts During 2009, the growth rate of digital coupons outpaced... the typical annual growth rate of free standing insert (FSI) coupons by a factor of more than 10-1, according to Coupons.com. Coupons.com annual data indicates that savings US consumers obtained from digital coupons grew 170% in 2009, compared to a typical annual growth rate of 8-16% for FSI coupons.
Set-top Boxes Make Personalized TV Ads a Reality TV networks and advertisers alike have long been looking for ways to... make ads more relevant to consumers prone to skipping, or simply ignoring advertising. This quest has become even more urgent with the advent of new advertising opportunities online that are increasingly rivaling the 30-second sopt.
Mobile 101: A Retailer’s Guide I tried to count the number of times I heard retailers talking about... iPhone apps, mobile reviews and m-commerce at NRF’s Annual Convention earlier this month, but I lost track once I ran out of fingers. Needless to say, mobile is a huge conversation starter in retail right now with...
How to Promote Your Business by Making Enemies In every movie, there is a good guy and a bad guy. The good guy saves the day and the bad guy provides the tension. Without both, you have no movie. When it comes to marketing your small business, the easy thing to think is that if you do a good job and demonstrate what your business is about, then people will come to you. The problem with that logic is...
What Story Does Your Brand Tell? "Your brand is all about the stories you tell and the relationships you build." That's what Todd Gentzel said over 10 years ago when he was putting together the foundation for Yaffe's brand consulting and corporate culture business. Today, that practice is thriving in Houston office, where Todd and his team run it as part of Yaffe/Deutser's main offerings.