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| Marketers Challenge Consumers to Super Bowl Contests Marketers are playing up the "u" in Super Bowl for their game promotions. |
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Companies such as KFC (YUM) , Upper Deck, Frito-Lay (PEP) and Molson Coors Brewing (TAP) have all launched promotions that ask "you" — the consumer — to sing, dance, act or photograph your way to Super Bowl-related prizes. |
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| E-mails Increased By 45% During The Holidays In a move to shake the weak economy... |
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retailers increased their e-mail volumes by 45% during the holiday season, according to the Email Experience Council. In its report, the Email Experience Council looked at volume data collected by RetailEmail.Blogspot on 109 of the top online retailers and defined the holiday e-mail season as the six-week period running from November 10 to December 21. |
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| Companies Build Their Own Social Networks... for research and development. |
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When Del Monte Foods was considering a new breakfast treat for dogs, it sent out a note to an online community of dog owners asking them what they most wanted to feed their pets in the morning. The consensus answer was something with a bacon-and-egg taste. |
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| How to Connect With Generation "Why" The Global Gen "Why" Culture |
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Around the globe Gen Why-ers are changing the marketplaces and workplaces. While Europe's and Japan's Gen "Why" numbers are still small in comparison to the US, this is not true in other parts of Asia. In Vietnam for example 50% of its 90 million people are under the age of 30. They are highly IT literate, speak several languages... |
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