Advertisers Tie Into Inauguration... with campaigns, Obamobilia. The ardor among marketers for Barack Obama is intensifying with the approach of Inauguration Day, when, it seems, they intend to name him the nation's new consumer in chief. Mr. Obama's election set off a boom in merchandise, official or otherwise, that has come to be called Obamabilia.
The Rise Of The New Info Shopper With so much attention on psychological marketing these days- finding new ways to tap into people's heads -- perhaps the single most neglected trend out there is the move towards more hard-nosed information-based shopping and purchasing. While elites were busy shoveling money into Madoff's black box these past few years, strapped consumers have been poring over product spec sheets...
6 New Web Technologies... from 2008 you need to start using now Every year, we see scores of innovations trickle onto the web -- everything from new browser features to cool web apps to entire programming languages. Some of these concepts just make us smile, then we move on. Some completely blow our minds with their utility and ingenuity -- and become must-haves.
A Dimensional View Of Experiential Marketing There's a wave of change taking place... in today's sales and marketing environments. Every interaction is being challenged to be more personal, engaging and meaningful. Known as "experiential marketing" the movement is being adopted by companies of every size and stature, independent of product, industry or service sold.
Satisfy your Net Generation Employees... need for constant feedback. One defining characteristic of the Net Generation is that it thrives on feedback. Just as they are used to checking their progress on leader boards when playing video games, so Net Geners want to keep close tabs on their performance at work, too. This can be a problem for managers who may be badgered weekly--even daily--for appraisal by eager young members of staff.