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Six ways to rate your TV spots
Beginning in May, Nielsen will start releasing... |
| six streams of commercial data: "live" plus one-day, "live" plus two-days, and "live" plus three days of DVR playback, along with the current "live" only, "live" plus same day, and "live" plus seven days of playback. Nielsen will decide, with input from clients, which streams will set the standard for the fall TV season. |
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Internet spending passed $100 billion in 2006
Latest ComScore Stats |
| Americans spent $102.1 billion on Internet retail sales last year, excluding travel, ComScore Networks reports. The number represents a 24% increase over the previous year, as well as a jump in holiday season spending online. |
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New Yaffe Direct initiative yields 60% increase.
Who says creative and strategy don't go hand in hand. |
| It seems that doing a creative solution that departs from the norm can net results which are fantastic. Recently, Yaffe Direct proposed a device and a look that was a substantial departure from the past. This piece delivered a 60% increase in sales that came from both a higher response rate, and an increase in average ticket. Read Michael Morin's blog entry.
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The keys to video-ad success
For a marketer to leverage the biggest response to an online video... |
| ...campaign, the ads should make the brand central to the creative, offer interactive features and complement offline efforts, according to new research from Dynamic Logic. |
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Google's rules of attraction
Keys to improving your ranking |
| Small-business people who market their products and services online are often mystified as to why their pages aren't more highly ranked in Google search. There are a few simple ways to improve your standing on the leading search engine without paying for ads, including placing critical keywords on your home page and making sure that other sites link to yours. |
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When All You Know is an E-mail Address…
There's still a lot you can predict |
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| With a large and active e-commerce marketing lists – one that's CAN SPAM compliant, platinum-plated and enhanced with dozens of self-provided data points on life-stage, category purchase history, and technology usage, you can pretty well match any product to its likely purchaser. |
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NASA put a man on the moon - then lost the videotape
A grizzled crew of ex-rocket jockeys are on a ...mission: find it. |
NASA put a man on the moon - then lost the videotape. A grizzled crew of ex-rocket jockeys are on a star-crossed mission to find it.
WHEN THE EAGLE LUNAR MODULE TOUCHED DOWN ON JULY 20, 1969, all eyes were on astronaut Neil Armstrong. But Stan Lebar's ass was on the line.
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