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Super Bowl XL: Watch the ads
Super Bowl XLI is right around the corner. |
| Don't worry if you forgot any of last year’s advertising action -- that's what the Internet is for. Take a look at this collection of ads from last year’s event and then you’ll be ready to compare them to this year. Will they get better or worse? You be the judge. |
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2006 Furniture Today Leadership Conference
The 10th Annual Furniture Today Leadership Conference was held Nov. 28-30. |
| This year’s theme was “Marketing The Magic: Out Of The Box Strategies For Out Of This World Success.” The sold-out conference featured many of the furniture industry’s top executives. The Keynote Speech was given by Farooq Kathwari, Chairman of Ethan Allen. Our Chairman, Fred Yaffe, spoke about the “Magic of The Message”. We have audio and video podcasts available of these and several other presentations. |
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10 Marketing Trends to Watch in 2007
Throughout 2006, I've been watching and interpreting the marketing... |
| ...stats and studies that impact small businesses to give you tips on staying one step ahead. Now, with 2007 fast approaching, let's look at a roundup of the hottest trends, from changes taking place among consumer audiences through what to watch for in traditional and online marketing. |
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Financing works best as a tool for selling
HIGH POINT — Financing helps sell furniture. |
| But the most successful retailers are learning that financing is a means to an end, not the end itself. Increasingly, today's training of retail salespeople is reflecting that trend, focusing on determining customer needs and finding out early on if financing is a good fit. When it is, it can drive customer traffic... |
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Hated commercials from the year that was.
Slate advertising columnist Seth Stevenson opens up the virtual mailbag... |
| So many awful ads get made each year. The very worst often find their way into "Ad Report Card." But on occasion an ad will provoke bafflement, disgust, or both, and yet somehow slip under ARC's radar. With the year winding to a close, it's a great time to round up recent miscreants and give them the spanking they deserve. |
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The coming year in ads.
The new year will most likely see the TV networks expanding their use of... |
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| single-sponsor episodes and other methods for reducing advertising interruptions and lessening "clutter" to help improve viewers' ad recall. Other trends expected to gather steam include more attractive search advertising, new measurement methodologies and a greater attempt to get viewers to engage with ad campaigns. |
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Mobile Marketing Has Potential (To Be Really Annoying)
Forrester Study Finds Consumers Embrace Data but Are Wary of Ads. |
NEW YORK (AdAge.com) -- The good news for mobile marketing is that advertisers can target by location, demographic and create actionable responses. The bad news? More than three-quarters of Americans are annoyed just thinking about it. |
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