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November 2009
Yaffe creates emotional evening for the Capuchin Soup Kitchen
It’s hard to get a crowd of over 1200 people to tap into a deep emotional connection, or even to pay attention, for that matter. |
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July 2009
Direct mail only events can still draw big crowds.
What if you sent out 15,000 invitations for a party, expecting only a small fraction to show up and nearly 7,000 people showed up? |
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May 2009
Yaffe Direct EVP Michael Morin to speak on BlogTalkRadio.
On Tuesday, May 19th, at 2 p.m. Michael Morin will be the featured guest on Chuck Smith’s BlogTalkRadio.com talk show. Michael is.. |
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April 2009
Top marketing experts help beleaguered retailers increase sales
In today’s economy, no one is feeling the pain more than retailers of high ticket items. As one furniture retailer put it, “flat is the new up".... |
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February 2009
Going Green is a Grand Fit for Roanoke Retailer
During a client meeting last summer, we got into a discussion about green marketing and cause marketing Grand Home Furnishings.... |
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October 2008
Yaffe details new digital marketing opportunity for retailers.
Mike Morawski, Chief Development Officer of The Yaffe Group, spoke at High Point Furniture Market on Thursday October 23, 2008.... |
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September 2008
Snyder’s Drug Store hires The Yaffe Group
Snyder’s Drug Store, with 32 stores in the Minneapolis/St. Paul area, has hired The Yaffe Group to develop a marketing and advertising... |
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May 2008
Five Yaffe Web Videos Win Awards
When the 2008 Telly Awards were announced recently, The Yaffe Group hauled in a total six statues..... |
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April 2008
Strategies Give Retailers Insight to Email Marketing Success
The Yaffe Group’s Mike Morawski will outline the keys for email marketing success in special presentation..... |
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February 2008
ALL NEWSPAPERS GONE BY 2015, TV NEWS TO FOLLOW
“Stop the Presses” once was a cry to stop everything in order change the front-page story with late breaking news.... |
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January 2008
RoomPlace multi-media launch takes Indianapolis by storm
A couple toasts each other by candlelight, while sitting on milk crates. A young woman greets the morning, waking up on the floor.... |
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September 2007
Oranges hit the mark for Forgotten Harvest
Behind an unknown grocery store a stock boy turned pitcher reaches into a crate and pulls out an orange. He looks left, then right.... |
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August 2007
The Anatomy of an Advercast Video
A cat counts mice to go to sleep. Runway models in Paris represent furniture pieces in Roanoke. A pepper bursts into flames.... |
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May 2007
First Advercast for RoomPlace hits big!
Chicago, IL. The RoomPlace at Harlem Furniture is the latest client of the Yaffe Group to have huge success sending out an Advercast.... |
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January 2007
New Yaffe Direct initiative yields 60% increase.
Who says creative and strategy don't go hand in hand. It seems that doing a creative solution that departs from the norm can net .... |
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December 2006
CEO Speaks at Furniture Conference
Fred Yaffe, CEO of the Yaffe Group, recently spoke at the 10th annual Furniture Today Leadership Conference in Naples, Florida..... |
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November 2006
Monsters Roam Grand Home Furnishings
Lumpy and Squeaky, collectively known as the monsters under the bed, turned mattress spokesmen, er... spokesmonsters for Grand,... |
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October 2006
Yaffe designs Portraits of Cystic Fibrosis calendar.
As an ad agency, we’ve always looked for ways to give back to the community. So, when Laura Bonnell mentioned to Fred and Kathy.... |
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