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Situation
A large pediatric health care system in the Dallas/ Ft. Worth Metroplex had spent the previous ten years
building and operationalizing an integrated health care delivery system. The business, comprised of six companies including a medical center, physician network, home health company, health plan and
foundation, was ready to look to the future.
Approach
Recognizing the need to develop a new vision for the organization and a strategic plan for leveraging the
integrated delivery system, the System’s top executives hired Yaffe/Deutser to conduct exhaustive research in the organizational, transactional and environmental spaces. Further, Yaffe/Deutser was hired to facilitate strategic planning for the enterprise and its subsidiaries.
Having completed the initial effort, Yaffe/Deutser was engaged to create a plan for implementation, launch the new vision and strategic imperatives, develop the System’s marketing and planning functions, align the organization’s human capital management efforts, define brand standards, implement brand management tools, create marketing and communication campaigns and improve payor mix.
Outcomes
- Facilitated the creation and launch of the System’s vision and enterprise strategic plan
- Developed and staffed the System’s Marketing and Planning departments
- Created and implemented the organization’s brand standards, design templates and brand management processes
- Created two award-winning campaigns - amassing more than 20 regional and national awards
- Increased advertising awareness 22%, top of mind awareness 12% and preference 20%
- Produced a 1300% ROI - significantly improving payor mix and the System’s financial performance
- Helped create an environment that made possible the best recruiting and retention numbers in ten years
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