Strategies Give Retailers Insight to Email Marketing Success

The Yaffe Group’s Mike Morawski will outline the keys for email marketing success in special presentation entitled Hi-Performance Email Marketing for Furniture Retailers. The seminar takes place on Monday April 7 at the National Home Furnishings Association’s annual Spring Market in Highpoint, NC.

The presentation comes at a time when most retailers are looking to online and digital marketing as cost effective tools to reach an ever-fragmenting market. As a key component in the digital arsenal, email marketing has become a very important part of many retailers’ communication strategies. No longer can retailers simply blast emails to everyone and anyone with expectations that customers will just roll in and cause the cash registers to ring. As customers become more Internet savvy, you need to properly craft your messages to include specific calls-to-action and key consumer triggers. Equally crucial is to know where and how to strategically place these within each email message.

Retailers also need to develop delivery strategies that are triggered by customer behavior and history patterns. Morawski’s presentation is designed to help furniture retailers learn the essentials of email marketing. It will include tips on best practices, tactics and strategies to move their email marketing campaigns to a higher level while generating a greater ROI. Other topics include the top 15 email best practices, email whitelists and blacklists, deliverability and rendering, Can-Spam Act and guidelines, and dynamic messaging.

Morawski is the Chief Development Officer for The Yaffe Group, located in Southfield, Michigan, where he works with Yaffe Direct to run successful email and digital programs for all their clients. If you’d like to attend or want more information on this seminar, please Click Here.